This 2-day module is an extension of our 3-day Advanced Development Workshop. The participants are expected to have either attended the main workshop or to have read Screenwriting Unchained, as this module is based on the innovative Story-Type Method® introduced in the book/main workshop.

This workshop covers the following topics:

Day 1

  • Writing an animation with the Story-Type Method: Structural tips and advice
  • Reaching a family audience: What's the secret?
  • How to use story-types and Maslow's Hierarchy of Needs in an animation
  • Developing a Plot-Led Animation
  • Case Study: Inside Out (Pete Docter and Ronnie del Carmen for Pixar/Disney) or Kubo and the Two Strings (Travis Knight for Laika)

Day 2

  • Developing a Character-Led Animation
  • Case study: Despicable Me (Pierre Coffin and Chris Renaud for Universal Pictures / Illumination Entertainment) or My Life as a Courgette/Zucchini (Claude Barras)
  • Developing a Theme-Led Animation
  • Case study: Tower (Keith Maitland)
  • Developing an Animation as a Hybrid or an Exception
  • Case studies: Bolt (Chris William and Byron Howard), Persepolis (Marjane Satrapi with Vincent Paronnaud), Song of the Sea (Tomm Moore), A Waltz With Bashir (Ari Folman)

What's in it for you?

The aim of this 2-day workshop is to equip writers, directors, producers, story editors and development executives with a set of flexible storytelling tools that help develop each animation project as effectively as possible.

The workshop puts a strong emphasis on each project reaching the widest possible audience at home and abroad. It also explores the specifics of writing for a family audience.

For example, we'll explain how Maslow’s Hierarchy of Needs applies to animation, specifically how we can use it to reach a four-quadrant audience. We’ll look at the most important aspects of animation writing, including how to blend a strong emotional journey and an eventful quest or how to combine visual storytelling with humour and gags working at different levels.

From creating riveting set pieces to crafting a satisfying ending, your animation writing skills will greatly improve with a clearer understanding of these tools.

Using clips, examples and detailed case studies from successful animations such as Despicable Me, Song of the Sea, Spirited Away, Zootropolis/Zootopia, Wallace and Grommit, Bolt, My Life as a Courgette/Zucchini, Snow White and the Seven Dwarfs, Tehran Taboo, Toy Story, Cars, Persepolis, Inside Out, A Waltz with Bashir, Toy Story 2, Finding Nemo, Kubo and the Two Strings, Tower and many other productions from major studios and independent companies around the world, we’ll look at the storytelling tools and techniques needed to master this very popular genre.

Please click here to read about the 3-day version of this workshop (with feedback from the participants).

Our Advanced Development Workshop has been commissioned by:

Writing a Successful Animation Workshop:
Fees on January 1st, 2019

All amounts exclusive of 20% VAT, when applicable

Independent Production Company
£3,995.00(3-9 participants)
  • Includes preparation and delivery
  • Travel & accommodation costs on top
  • A/V equipment / Meeting room not included
Get more information

Would you like to bring your script development skills to the next level and give your project a total makeover?

This package will train creative producers, development execs, story editors and writer/directors working for the same independent production company, making sure that everyone in the team is on the same page and equipped with the best tools when discussing animations. A separate slate assessment service can be arranged (fee to be defined depending on the number of projects in development in the company).

One or more extra day(s) for project work can also be booked alongside the workshop to allow meetings on individual projects immediately after the last day. See the next column for more details.

This 2-day module is an extension of our 3-day advanced development workshop. Participants are expected to have attended the main workshop or read Screenwriting Unchained.

Optional One On One Day
£1,995.00For project work meetings
  • Includes preparation and delivery
  • Up to four projects per day (90mn meetings)
  • Actual fee varies, written notes optional (see below)
Get more information

While the Animation Workshop is very practical and allows the participants to focus on a specific project if they want to, there is no time during the workshop to discuss individual projects (except maybe briefly during the breaks!).

A number of extra days can therefore be booked along with the workshop to make time for specific projects to be read in advance and discussed with the creative team (producer, writer, director) immediately after the last day.

This fee includes preparation work for up to four projects. It varies depending on the exact number of projects and the actual amount of work requested (for example, written notes given after the meeting are an extra cost).

Beyond the strength and weaknesses of the screenplay, we'll try to look at the bigger picture and discuss which resources might be needed to move each project forward and which potential partner(s) might be involved.

Regional/National Fund or Studio
£4,995.00(10-20 participants)
  • Includes preparation and delivery
  • Travel and accommodation costs on top
  • A/V equipment / Meeting room not included
Get more information

This version of the workshop is aimed at regional / national funds or  organisations who would like to train a larger number of participants (usually up to twenty). It's also the option a studio would go for to train a larger development team and/or to train all the writers working with them in development.

The content of the workshop can be fine-tuned to a specific audience (for example producers, story editors and development execs, or writers and directors).

While the tools are the same, the approach can be slightly different depending on the participants' role in development. This being said, the workshop works equally well with a mixed audience as long as participants have roughly the same level of experience.

This 2-day module is an extension of our 3-day advanced development workshop. Participants are expected to have attended the main workshop or read Screenwriting Unchained.

What People Say About Our Workshops

"Emmanuel’s 3 day Advanced Development Workshop for Ealing Studios was very useful and stimulating. I’m a big fan of Emmanuel’s teaching style because it’s non prescriptive and flexible – tools not rules as he always reminds us. All the feedback I’ve had from the writers who attended was extremely positive, I think they responded particularly well to the collaborative atmosphere and interactive sessions."

- Sophie Meyer, Head of Development, Ealing Studios

“Many, many thanks for such a stimulating and inspiring course. The tools are already coming in extremely useful and I hope will transform my approach to any new project from now on."

- Smita Bhide, Writer

“Emmanuel is the right kind of teacher for inherently creative people. He does not instruct, or impose, or prescribe. He displays and explains a box of first-class tools, and encourages the writer to use the ones that suit the work in hand. In this way the work is improved, and the writer gains confidence at the same time, which in turn leads to even better work. Emmanuel is very tall, but he never talks down to you.”

- Simon Perry, Producer, President of ACE, Former Head of British Screen, Former Head of the Irish Film Board

“I highly recommend Emmanuel’s Advanced Development Workshop to producers and anyone thinking seriously about working with writers in development. It’s one of the very best courses on development I know and Emmanuel is a highly motivating tutor, his boundless enthusiasm matched only by his deep knowledge of the subject.”

- Lee Thomas, Producer, former Head of Development and Production at Screen West Midlands

“I cannot thank you enough for such an extraordinary course full of so much wisdom mixed with a rare humility and delivered with real passion. The practical tools will be tremendously useful and the resources a huge bonus.”

- Natascha Carlish, Producer, Centre Director for The Hurst at Arvon

“I have learnt more on this workshop than any previous development course that I have attended. It’s as if up to now I have been looking in through a window and now the door has been opened. I came away not just with an effective set of diagnostic tools but the confidence to approach script development in an enthusiastic and positive way.”

- Sunandan Walia, Producer, Endboard Productions

"Thanks for a really useful and inspiring seminar - I have attended a number of development training courses in the past, so wasn't sure whether I would learn very much that was new. As it happens, I learned a huge amount and feel much more confident about going back into the development process with a brand new toolbox."

- Alison Sterling, Producer (ACE 24), Ignition Films

"Intense but incredibly useful workshop that has helped take our script to the next level. Emmanuel is very friendly and doesn't force you to conform to any fixed methods. Instead he gives you the tools to explore your own ideas better."

- Manjeet Gill, Writer/Director (iFeatures 2016), Black Country Cinema

"The story-type method is a refreshing and liberating way of looking at story and structure. Emmanuel is full of enthusiasm, and his passion for good storytelling makes the workshops engaging and the method fun (yes, really!) to apply. I've gotten some solid new tools, as well as the bonus of a new surge of inspiration and energy into the development process. Thank you!"

- Ina Remme, Producer (FilmLab Norway 2016)

"I truly enjoyed Emmanuel's three-day insightful workshop on The Story-Type Method! Full of vital and resourceful tools to use in the development process. Emmanuel is enthusiastic with no fixed screenwriting rules - only great tools he skillfully shared with us. I highly recommend his workshop to anyone who works in the film industry. Thank you so much!"

- Ingrid Stenersen, Writer/director (FilmLab Norway 2016)

"Thank you so much for the workshop at Filmlab in Norway a couple of weeks ago! As a producer I found it extremely inspiring and very very useful for my future collaborations and my work in creative processes. I have now got more tools when analyzing projects, guiding my directors/scriptwriters or just to discuss the projects. For my particular team that participated we also now have a common vocabulary to talk about our project, which feels really great. I'm also impressed with the structure of the lesson and your lecturing - kept me concentrated and interested the whole way. Thank you so much!"

- Andrea Ottmar, Producer (FilmLab Norway 2016)

"Without doubt the most inspiring developing session I have ever taken part in. Emmanuel is not only a very good speaker – but manages to use practical examples and group discussion to give the participants a very clear understanding of his thoughts on drama. Less dogmatic than McKee and Field he aims at giving the creative a tool box of dramatic elements rather than a formula for success. I strongly recommend this workshop to both writers, producers and funding bodies. Well done!"

- Frederick Howard, Producer (ACE 26) / Company Exec, Storm Group, Norway

"One of the best workshops regarding script structure I've attended. It really makes you review and research what you know about books like McKee, Field etc. The books that I've been related to at my studies. Really enjoyed it and will try to convey it to my work with films I produce and students I tutor. Very inspiring and thoughtful. Thank you Emmanuel!"

- Jelena Mitrovic, Producer (ACE 26), Film House Bas Celik, Serbia

"The Thriller Writing workshop I attended was extremely useful and Emmanuel gave us notes and advice that I will without a doubt revisit during the writing process. I would highly recommend attending his workshops."

- Dave Thorpe, Writer/Director/Producer (STI Thriller Workshop June 2017 in Dublin)
If you attended the workshop
Please consider leaving a testimonial, it would be much appreciated!


ACE - Ateliers du Cinéma Européen (F)
Cologne International Film school - Production department (G)
Cornwall Film (UK)
Creative England (UK)
Ealing Studios (UK)
FAS / Screen Training Ireland (IR)
Film I Väst - SVT - Svenska Filminstitutet (SW)
FilmLab Norge (NW)
Ideal Audience / Kaleo Films (F)
iFeatures (UK)
Jim Henson's Creature Shop (UK)
Media Desk Galway (IR)
Medienboard Berlin Brandebourg (G)
Mitteldeutsche MedienForderung (G)
Pipedream Pictures (UK)
Screen West Midlands (UK)
Swedish Film Institute (SW)
UK Film Council - Development Fund (UK)
Zephyr Films (UK)
Zimmedia (Zimbabwe)